happy male and female employee looking at paperThe idea of ‘good from within’ is not a new one. Rather, it’s a universal truth, one that helps us understand how to build better, not bigger, businesses. Really, there’s no secret to creating a great customer experience — you simply start by investing in your people and focusing on your internal culture.

At OATA, we’ve always attributed our excellent service to our team of genuine people. It’s how we’ve pushed the automotive industry to be better; having real people giving real human experiences.

From in-office karaoke to team workshops to higher starting salaries, we’ve invested in assembling a team that cares. And it shows. It’s woven into the services we provide and the passion we have. Our goal: Make the automotive industry a happier place.With our newly designed website, we wanted to reflect these values, bring our team to the forefront, and create a friendlier digital experience. Auto dealers can still access all the great features and resources they’ve come to know and love, in addition to some new online tools.

Changing the world isn’t only defined by amazing feats. It can start with being genuine, investing in people, and aligning your company values with the success of your customers. Moving forward, we’ll be committed to creating online content and tools that will both help dealerships grow and the industry flourish. Because at OATA, we believe in being better, not bigger.